Newsletter Studio

How it works

From your website to your first issue

You bring what you know about your business. Studio does the reading, the writing and the layout every week, and you stay the editor.

Give us your website
Paste your address, and add any brochures or documents you want Studio to know.
Studio learns your business
It reads your brand, what you sell and who you sell to, then suggests trusted sources to follow. You approve each one.
Each issue is researched and written
On your schedule, it finds what changed, keeps what matters to your readers, and writes it in your voice with one question to start a conversation.
You review and send
The issue arrives as a draft in Brevo (Mailchimp coming soon). Change what you like, press send, and see the opens and clicks back in Studio.

Checked, not just written

Every item is checked before you see it

A newsletter that gets one fact wrong costs more than it earns. So Studio checks its own work, line by line, before anything becomes a draft. Anything that fails comes back to be fixed, never quietly let through.

Item 2 of 5

A new standard your customers will be asked about

Every link opens
Every figure appears on its source page
The source and its date are named
Sponsored or paywalled sources are labelled
No customer named unless the source names them publicly
Your house style: plain words, no hype

Inside Studio

The whole job, in one easy place

No prompts to write and no chats to keep track of. Studio holds the workflow, remembers your business and keeps the history of every issue, so each week starts where the last one finished.

Newsletter StudioYour newsletter

Run research

Find this issue's content 5 items ready Done

ReadyLead item

A new standard your customers will be asked about Source: Example Trade Journal, 4 November

ReadyWorth knowing

What a rule change means for smaller sites Source: Example Industry Association, 2 November

Held from issue 11Worth knowing

An item you saved for a quieter week Source: Example Regulator, 21 October

The Studio pipeline, with example content.

The workflow

Research, drafts, checks, items held for later and the handover to your email platform, in order, with what is left to do always in view.

The memory

Your positioning, your readers, your trusted sources and your house style. Set once from your website, used in every issue, changed whenever you like.

The history

Every issue and every item you have sent, so nothing is repeated, and anything you held back is waiting when there is room for it.

What it costs you today

Put a number on the newsletter you write by hand

Research, writing, checking and layout all take someone's time. Change the figures below to yours.

Hours per issue

hours

Finding the news, reading it, writing, checking, laying out.

Cost of one hour

£

What that person's time costs the business.

Issues a month

issues

Four is weekly.

Writing it by hand£480

Newsletter Studio, Included AI£49

You still read each issue before it goes. Studio does the rest.

Example figures. They are yours to change, not a claim about your business.

Pricing

Two plans. Choose who pays for the AI.

Both plans give you the whole of Studio: the workflow, the memory of your business and the history of every issue. Included AI adds the AI, paid for by us, for one weekly newsletter. Your own AI is for heavier use, on AI you bring.

Monthly Yearly 2 months free

Included AIMost businesses start here

Your newsletter, fully looked after

We run the AI and pay for it. Studio keeps the workflow, the memory of your business and every past issue in one easy place. You read, adjust and send.

£49a month

Billed monthly. Cancel any time.

We look after

The AI research and writing, paid for by us
The memory of your business: positioning, readers and trusted sources
The history of every issue, so nothing repeats and good items held back come round again
The workflow: drafts, checks, items held for later, handover
Setting it all up from your website and documents

You get

Every item checked against its source
Your brand, in an email that works in Outlook and Gmail
Drafts in Brevo Mailchimp and HTML export coming soon
Opens and clicks brought back
Email support

One newsletter, up to one issue a week. Plenty for most businesses.

Ask for early access

Your own AIComing soon

For heavy use, on your own AI

For agencies and teams running several newsletters, or anyone who already pays for Claude. The same Studio, with no limit on how much you use it.

£99a month

Billed monthly. Cancel any time.

Your own API keyRuns by itself on your schedule. You pay Anthropic directly, typically under £1 an issue.

Your own ClaudeConnect Claude once. Each issue, press Run in my Claude, then send. It uses the Claude plan you already pay for.

As many newsletters and issues as you like
Everything in Included AI, except that the AI is yours
Versions of one issue for different readers
Sign off by a colleague before handover
Priority support

Fair use applies to storage and research runs, so the service stays fast for everyone.

Tell me when it opens

Early access now. When sign ups open, every plan starts with a 14 day trial: your newsletter set up and a first issue drafted. Prices exclude VAT where it applies. Questions: admin@railstons.ch

Why it costs what it does

The AI is the smallest part of a good newsletter

With Included AI, the AI is on us

Each issue runs many searches and reads every source in full before a word is written. We pay for all of it, which is why Included AI has a fair limit of one newsletter, weekly.

With Your own AI, you pay for scale

There is no AI cost to us, and no limit either. Every extra newsletter and every extra issue is researched, checked, kept with its history and handed over by Studio, so the price follows how much you can use it.

What Studio doesWithout it, every week

Remembers your business: positioning, trusted sources, readers, and everything already covered.You brief the AI from scratch, and repeats slip through.
Checks every link, figure and source before you see the issue.You check by hand, or risk a mistake in front of customers.
Builds the finished email in your brand.You copy text into your email tool and format it each time.
Hands it to your email platform as a draft, and brings the results back.Results and next week's issue never meet.
Keeps drafts, edits and held items in one place.A chat history and a folder of notes.
Hosting, security, updates and support.Yours to arrange.

Questions

Before you start

Does Newsletter Studio send my emails?

No. It leaves a finished draft in your email platform, and a person presses send. It never adds, changes or deletes your contacts.

Will it make things up?

It is built not to. Every item comes from a source you approved, names that source, and passes the checks before you see it. You read every issue before it goes.

Which email platforms does it work with?

Brevo today. Mailchimp, and an HTML export you can paste into any other platform, are coming soon.

What else will I pay for?

Your email platform, paid to them directly, because that is where your contacts live and where you press send. Brevo charges by emails sent: its free plan suits a small list and adds a "Sent with Brevo" line, and paid plans start from about £6 a month. When Mailchimp support arrives: Mailchimp charges by contacts, and sending a designed email like ours needs its Standard plan, from about £15 a month for 500 contacts. Both rise as your list grows; check their pricing pages for your list size.

What happens when Included AI reaches its limit?

AI work pauses until the next month, with an offer to move to Your own AI. Anything already drafted can still be edited and handed over.

Can I use my Claude subscription?

Soon, on Your own AI, which is coming soon. Connect Claude once. For each issue, press Run in my Claude in Studio, then send in Claude. Your Claude does the research within your plan's allowance and sends the items back to be checked.

Is there a free plan?

No. When sign ups open, every plan starts with a 14 day trial, long enough to set up your newsletter from your website and see your first issue. Until then, ask for early access.

Can I cancel?

Yes, at any time. Your drafts stay yours.

Trusted insights your customers actually read.